# Kitsch

Schema: 1.0.0 · Content revision: f5fd78058ba2
Resource base: https://mejohnc.org (or the preview host used to obtain this file).

A treatment of excess, sentimentality, and conspicuous ornament that can be affectionate, ironic, or both. Its effect depends on the subject and audience.

## Visual family
Pop & playful graphics. Editorial family: shared visual vocabulary, not a claim of common origin.

## Visual cues
- Deliberate excess
- Sentimental imagery
- Clashing decoration

## Build it
1. Pick a clear theme for the excess.
2. Keep one stable content grid.
3. Let the joke live in imagery and headlines.

## Example
A novelty object collection with exuberant imagery and clear catalog information.

## Typography
Choose one exuberant display face and a plain supporting face. Deliberate excess still benefits from hierarchy.

## Practical consequences
- Starting projects: Store, Portfolio, Publication. These are suggestions, not restrictions.
- Reading/layout: compact; bold visual emphasis.
- Asset work: A clear subject for the excess keeps the imagery purposeful.
- Complexity: medium. Allow time for a coherent decorative or image layer and responsive checks.

## Limits
Assuming irony is obvious or making the actual transaction confusing as part of the joke.

## Reading the collected reference board
Notice the exaggerated objects, conspicuous lettering, and cheerful excess. The compositions share an attitude more than a consistent type or color system.

## Context
Contemporary screen interpretation. The recipe is a modern web adaptation.
No single inventor or exact founding date is asserted for this interpretation.

## Implementation files
- [page](/territories/kitsch/)
- [guide](/territories/kitsch/guide.md)
- [brief](/territories/kitsch/brief.md)
- [tokens](/territories/kitsch/tokens.json)
- [checks](/territories/kitsch/checklist.md)
- [example](/territories/kitsch/example/)
- [versionedGuide](/territories/v1/kitsch/guide.md)
- [versionedTokens](/territories/v1/kitsch/tokens.json)